The US retail industry’s advertising spending on paid digital media will reach $11.05 billion in 2014 and rise to $17.39 billion by 2018.
Archives for June 3, 2014
Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Google this year reclaims its position as the most valuable global brand on the back of a 40% year-over-year hike in brand value, to almost $159 billion.
An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
In 2014, financial marketers will dedicate $3.84 billion, or 62% of their total digital ad spending, to direct response.
Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%.