Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year. Similarly, only 43% agreed to some extent that their Facebook marketing is effective, up from 37% last year.
B2C marketers were more likely than their B2B counterparts to agree that their Facebook efforts are effective (50% and 34%, respectively), as were large companies (at least 1,000 employees) in comparison with the self-employed (52% and 34%, respectively). Nevertheless, 92% agree that social media is important to their businesses. Source: Social Media Examiner