US media leans toward the direct-response side, with roughly a 60-40 split between direct response and branding.
Archives for June 2, 2014
Digital advertising spending is expected to grow faster in media and entertainment than in other US industries.
Asked to choose which of 9 channels presents the best bet for sales revenue conversion, a plurality 35% of marketers cited in-person visits, with inbound phone calls (20%) next.
Mobile accounts for slightly more than 35% of digital ad budgets this year.
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Satisfaction with providers has dropped to a multi-year low.
58 percent of executives said desktop ads were more memorable.
91 percent of executives said they would share work-related news with others.
More than 50 percent of the survey responses by executives were completed on a mobile device.