A leading 78% consume content in order to keep up with industry news, while 73% do so to discover new ideas within the industry.
Archives for June 2014
Print newspaper circulation around the world actually increased by 2% year-over-year in 2013, as gains in Asia and Latin America offset losses in other regions.
The most popular hour for brands to post on Facebook is 12-1PM EST.
Marketers will spend more than $1.4 billion on mobile video ads this year, or close to one-quarter of total digital video ad spending.
Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.
18.7% of Hispanics ages 18 to 34 would be interested in receiving advertisements on their mobile devices, compared with 8.5% of non-Hispanics the same age.
The percentage of pay TV subscribers who were likely to cancel their cable services had held steady between 2011 and 2014.
Flexibility is the main reason today’s busy, on-the-go consumers are taking advantage of TV Everywhere.
The number of unique TV Everywhere visitors in the US rose 157% between Q1 2013 and Q1 2014 and 49% between Q4 2013 and Q1 2014.
Brands sent 15.6% more emails overall in Q1 2014 than they did in Q1 2013, representing the 5th consecutive quarter of double-digit increases.