The top 10 Interbrand companies on Instagram (by follower size) are investing more time in the platform and drawing larger audiences, with each of the 10 now enjoying more than 1 million followers, per new data from SimplyMeasured. The brands have averaged an audience growth rate of 166% during the past year, led by Louis Vuitton, which has seen its audience size increase by 401%. On average, the top brands are posting 28 times per month, compared with an average of 18 per month for the 68 Interbrand 100 companies using the platform. Read the rest at MarketingCharts.
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