US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Archives for May 28, 2014
This infographic from Kenshoo illustrates air travelers’ online behaviors.
This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.
About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical.
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.
The top quintile of TV viewers (in terms of daily consumption of TV) watch an average of 705 minutes daily, or almost 12 hours of TV per day, with that figure up by almost one hour since 2009.
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.