Archive for May 28, 2014
US Online Ad Spending Share By Industry & Objective, 2014 [TABLE]
US advertisers will collectively spend upward of $50 billion on digital advertising in 2014.
Read MoreAir Travelers' Online Behavior [INFOGRAPHIC]
This infographic from Kenshoo illustrates air travelers’ online behaviors.
Read More10 Ways To Use Images On Social Media [INFOGRAPHIC]
This infographic from Fresh Take On Content illustrates 10 ways to use images to engage your social media followers.
Read MoreNeed For Improved Analytics, May 2014 [CHART]
About 6 in 10 professionals from around the world agree that there is pressure from senior management for their organization to become more data-driven and analytical.
Read MorePinterest Users & Brand Marketing, May 2014 [TABLE]
Just 27% of active Pinterest users (who use the platform at least once a month) say they follow any brands on the platform.
Read MoreShare Of Daily TV Consumption, May 2014 [CHART]
The top quintile of TV viewers (in terms of daily consumption of TV) watch an average of 705 minutes daily, or almost 12 hours of TV per day, with that figure up by almost one hour since 2009.
Read MoreTargeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
Read MoreUS Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Read MoreGlobal Mobile In-App Ad Spending, 2013 & 2018 [CHART]
In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.
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