US consumers love local search, at least according to January 2014 polling by Google conducted in partnership with Ipsos MediaCT and Purchased. The study, which looked at US smartphone users ages 18 and older who conducted searches via their phones at least a few times per week, determined that four in five respondents used search engines on their smartphones or computers/tablets to find local information.
What were they searching for, and on what devices? Business hours, local store addresses, directions to the stores and product availability at nearby shops were all cited by the majority, with some activities smartphone-only, others conducted solely on a computer/tablet and some carried out on both. Read the rest at eMarketer.