National advertisers will up US local media ad spending by 8.4% in 2014, from $50.2 billion in 2013 to $54.4 billion—or nearly 40% of all local media ad investments.
Archives for May 27, 2014
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.
Social mobile ad revenues in the US exceeded $1.5 billion last year, and will grow at a rapid 38.3% compound annual rate through 2018, when they will reach $7.6 billion.
Native social ads are expected to overtake social display ads in revenue next year.
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Desktop eCommerce spending increased by 12% year-over-year to $56.1 billion, the 14th consecutive quarter of double-digit growth.
Nearly two-thirds of UK 16- to 24-year-olds who used Twitter said they never live tweeted about TV programs.
Social media usage while watching TV was still a minority activity among older teens and early 20-somethings in the UK.