Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

Percent Of eCommerce Customers Driven By Social, Q1 2014 [CHART]

As a result of social’s small role in fueling eCommerce traffic, the channel had an even smaller effect on sales, with 43% of US omnichannel retailers polled saying less than 1% of shoppers who came to their eCommerce site from social networks made a purchase while visiting the site. Read the rest at eMarketer.