Nearly one-quarter of US client-side marketers understood programmatic buying and had run campaigns on this basis.
Archives for May 26, 2014
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Some 59% of consumers say their decision of when a brand becomes a favorite of theirs occurs right after their first purchase or when their service begins.
A majority 52% of email opens occurred on a mobile device in Q1.
Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.
Drama ($12 billion in ad spend) netted the biggest share of the $78 billion TV ad spending pie last year, at more than 15%.
Social accounts for just 1% of US eCommerce orders in Q1 2014, tying display for the lowest share.
43% of US omnichannel retailers said less than 1% of online shoppers coming from a social network made a purchase while visiting the site.
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.