Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Archives for May 23, 2014
Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.
The average American watches somewhere around 5 hours of TV per day and roughly one-quarter of that programming is advertising.
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Social networks account for the single largest share of consumers’ time online.
The global CRM software market grew by 13.7% to reach $20.4 billion last year, with more than 41% of that total driven by software as a service (SaaS) revenues.
The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
64% of both ad agencies and advertisers turned to data providers and demand-side platforms as data sources for lookalike modeling.
80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.