Weekly Radio Penetration Among Millennials, May 2014 [CHART]

Weekly Radio Penetration Among Millennials, May 2014 [CHART]

Notes: Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis. Further data from Nielsen indicates that radio reaches roughly 90% or more of each age group for both Hispanics and African-Americans. The top 3 formats for Millennial Hispanics are: Mexican Regional; Pop Contemporary Hit Radio; and Rhythmic Contemporary Hit Radio. Source: Nielsen

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