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Home » May 2014 » Articles for May 22, 2014

Archives for May 22, 2014

Use Of Lookalike Modeling, March 2014 [CHART]

Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.

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May 22, 2014 By David Erickson
Filed Under: Advertising, Internet Advertising, Online Advertising, Social Media Advertising, Social Media Marketing Tagged With: Chart, Lookalike Modeling, Statistics

Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]

Time spent accessing the internet on smartphones matched online time spent with PCs in January.

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May 22, 2014 By David Erickson
Filed Under: B2B Marketing, Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Podcast, Social Media Marketing, Video Games Tagged With: Automotive Marketing, Beyond Social Media, Chart, Computers, eTailing, Financial Services Marketing, Food Marketing, Gaming, Health Care Marketing, Hospitality Marketing, News Marketing, Online Radio, Radio, Retail Marketing, Smart Phones, Sports Marketing, Statistics, Tablets, Television, Television Marketing, The Daily Numbers, Travel Marketing, Video, Weather

Prospecting To Marketers BY Month, May 2014 [CHART]

Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period.

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May 22, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Statistics

Top Video SEO Techniques, May 2014 [CHART]

The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).

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May 22, 2014 By David Erickson
Filed Under: Blog Marketing, Search Engine Marketing, Search Engine Optimization, Video Marketing Tagged With: Blogging, Chart, Press Releases, Statistics

Weekly Radio Penetration Among Millennials, May 2014 [CHART]

Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.

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May 22, 2014 By David Erickson
Filed Under: Consumer Behavior, Demographics, Ethnic Marketing, Generations, Media Consumption, Millennials Tagged With: African Americans, Chart, Gender, Hispanics, Latinos, Men, Radio, Statistics, Women

Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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May 22, 2014 By David Erickson
Filed Under: Advertising, Banner Advertising, Consumer Attitudes, Consumer Behavior, Demographics, Display Advertising, Email Marketing, Ethnic Marketing, Internet Advertising, Location-Based Services, Mobile Behavior, Mobile Marketing, Online Advertising, Online Behavior, Social Media Advertising, Social Media Marketing, Website Marketing Tagged With: African Americans, Chart, Daily Deals, Facebook, Gay Marketing, Groupon, LGBT Marketing, LivingSocial, Mobile Apps, QR Codes, Smart Phones, Statistics, Twitter

Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

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May 22, 2014 By David Erickson
Filed Under: Blog Marketing, Consumer Attitudes, Consumer Behavior, Content Marketing, Demographics, Email Marketing, Ethnic Marketing, Media Consumption, Online Behavior, Website Marketing Tagged With: African Americans, Blogging, Chart, eNewsletters, Gay Marketing, LGBT Marketing, Magazine Marketing, Magazines, Newspaper Marketing, Newspapers, Statistics

Multichannel Marketing’s Effect On Select Business Areas, March 2014 [CHART]

Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.

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May 22, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Event Marketing, Multichannel Marketing, Website Marketing Tagged With: Chart, Customer Acquisition, Engagement, Lead Generation, Nonprofit Marketing, Small Businesses, Statistics

Top Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]

Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.

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May 22, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Chart, Nonprofit Marketing, Small Businesses, Statistics

Social Networks Used By UK B2B Marketers, March 2014 [CHART]

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

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May 22, 2014 By David Erickson
Filed Under: B2B Marketing, International, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing Tagged With: Chart, Facebook, Google, LinkedIn, Statistics, Twitter, United Kingdom, YouTube

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