Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Archives for May 22, 2014
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period.
The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.
More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.