Lookalike modeling is picking up the pace of adoption, with 73% of US ad agencies and 64% of advertisers saying they used it.
Archives for May 22, 2014
Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Prospecting To Marketers BY Month, May 2014 [CHART]
Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period.
Top Video SEO Techniques, May 2014 [CHART]
The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).
Weekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Black LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Multichannel Marketing’s Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Top Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]
Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.
Social Networks Used By UK B2B Marketers, March 2014 [CHART]
More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.