Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.
Archives for May 20, 2014
The average response rate for user wall questions asked of brands around the world on hit 65% in Q1.
National advertisers are projected to increase their spending on local media advertising by almost 9% this year, to $54.4 billion, representing 39.4% of total local media advertising dollars.
72% of UK business pros consider LinkedIn it a trustworthy source of professional content—compared with 37% for Facebook and 30% for Twitter.
49% of UK business professionals had a LinkedIn account.
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.
US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.