Mobile accounted for 10.5% of retail e-commerce spending last year, per comScore, and smartphones and tablets continue to comprise a growing share of e-commerce traffic and revenues. The latest quarterly MarketLive Performance Index – based on Q1 activity among the merchants comprising the index – spotlights e-commerce behavior on smartphones and tablets, offering some insights as to when traffic, conversion rates, and revenues are greatest on each device during the week.
The report indicates that during Q1, tablet traffic was highest on the weekend, led by Sundays (17% share of the weekly average) and followed by Saturdays (15% share). Sundays also sported the highest conversion rate (1.94%) by a significant margin and the largest share (17%) of revenue of any day. Read the rest at MarketingCharts.