Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).
Archives for May 19, 2014
Mobile accounted for 10.5% of retail e-commerce spending last year.
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.
Only 44% of online video ad impressions from September through December last year were found to be viewable, though that figure was almost twice as high (78%) for major media ad impressions.
The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.
UK consumers don’t want to see too many branded messages dropping into their inbox.
Email was the preferred marketing channel among UK internet users across all age groups.
The number of agencies and client-side marketing firms with innovation labs and product incubators jumped more than 28% year over year in 2014 to 50%, from 39% in 2013.