High levels of positive posts come even when nearly half of US marketing professionals are still missing a strategy for dealing with negative buzz.
Archives for May 16, 2014
55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.
36.2% rated LinkedIn as being Extremely Important to their efforts to grow their networks, develop their businesses, or help them find their employment.
Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.
Google remains the largest media company in the world.
Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.
Just 39% of US internet users regularly change their computer passwords.
Firms that are able to ease worries may see positive results in their sales: 78% of internet users said they only purchased from companies they trusted.
60% of US internet users were more concerned about how companies protected personal data than they had been 12 months ago.