This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Archives for May 15, 2014
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Some 46% of Americans read the blogs of their favorite brands.
Print advertising remains remarkably resilient as the dominant revenue source for B2B publishers.
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013.
Audience targeting is becoming more widely adopted, now used by more than 8 in 10 advertisers and 9 in 10 agencies, ad networks, ad exchanges and DSPs.
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.