While just 13% of the more than 1 million blog posts analyzed were published on the weekend, those posts received almost one-third of the data set’s total number of social shares. Saturday appeared to be the most effective day to post by that measure, garnering 18% of total shares while comprising just 6.3% of the blog posts. Separately, on a time of day basis, the study indicates that most posts are published during working hours, but those published between 9PM and midnight have the most social shares.
For its report, TrackMaven analyzed 4,618 blogs and collected all posts for each of the blogs through April 3, 2014, for a total of 1,167,426 posts. For each post, TrackMaven analyzed trends in engagement by capturing the number of social shares, which came to a total of 1,915,428,305 social shares for the data set. Source: TrackMaven