Traditional media budgets may be under fire, but a new study from the Shullman Research Center suggests that they still present the best bet for reaching and engaging millionaires. The survey results indicate that traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list. And among those who saw advertising in the various channels, the highest level of interest in the ads was for print newspapers.
The study defines millionaires as individuals with a personal net worth (total assets minus total debts) of at least $1 million, representing roughly 9% of US adults. Read the rest at MarketingCharts.