UK Tablet Users, 2012-2018 [TABLE]

UK Tablet Users, 2012-2018 [TABLE]

Driven by the popularity of the iPad, UK tablet usage saw explosive growth over the past few years; however, this too is expected to slow over the forecast period. eMarketer predicts moderate growth of 19.9% in overall tablet usage this year, down from 56.0% last year.

By 2018, tablet usage will be up only 5.8% year over year. But that’s growth over a much larger base. By 2016, eMarketer expects half of the overall UK population and about two-thirds of internet users to have access to tablets. Read the rest at eMarketer.