Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Archives for May 9, 2014
US internet users were far more likely to only read printed books than ebooks or a mix of the two.
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Despite signs that budget shifts from traditional to digital media may be slowing, most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already.
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.