Archive for May 9, 2014
Demographics Of American Book Readers, January 2014 [TABLE]
Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.
Read MoreAttitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]
US internet users were far more likely to only read printed books than ebooks or a mix of the two.
Read MoreMillennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]
While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.
Read MoreTV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]
The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.
Read MoreMarketers' Traditional & Online Spending Mix Projections, April 2014 [CHART]
Despite signs that budget shifts from traditional to digital media may be slowing, most marketers believe that their spending on digital marketing will soon exceed their traditional media spending, if it hasn’t already.
Read MoreOnline's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]
Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.
Read MoreBrand Activity & Media Buying On YouTube, April 2014 [TABLE]
The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.
Read MoreWomen's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreOpportunity In Political Party Platforms Since 1948 [CHART]
FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.
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