UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

Digital ad spending in the UK continues to see good gains. eMarketer calculations, based on data from the UK’s Internet Advertising Bureau (IAB UK) and PricewaterhouseCoopers (PwC) indicated that total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012. In terms of growth by format, though, display was the real standout performer, seeing a year-on-year increase of 22.1%—its proportion of the total edging up from 27% in 2012 to 30% in 2013. Read the rest at eMarketer.

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