UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013. Proportionately, this meant mobile display leapt from accounting for 29% of total mobile ad spending in 2012 to 42% in 2013. Read the rest at eMarketer.

Rate this post