7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand (VOD) from a cable or telco provider, according to recent data from Leichtman Research Group (LRG). Still, a recent Ipsos study found that live TV remains the typical viewing method for most Americans. So how much time do pay-TV viewers estimate spending with live TV as opposed to other programming options? Based on a survey of consumers with subscription cable service, a new Nielsen study offers some answers.
Some 79% of respondents indicated that they watch at least one hour per day of regular (i.e. live) TV programming. By comparison, just 28% watch pre-recorded TV at that frequency. Only 13% spend that much time watching streaming content, and fewer than 1 in 10 (9%) watch on-demand TV that regularly. Read the rest at MarketingCharts.