About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Archives for May 7, 2014
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years.
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
BBA found that the average number of mobile banking transactions conducted weekly via mobile app more than doubled between 2012 and 2013, from 9.1 million to 18.6 million.
Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.
41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,