2013 was another mixed year for Sweden’s ad industry, according to data from the Institutet för Reklam-och Mediestatistik (IRM). Its annual report of expenditure on advertising and marketing in Sweden found that last year’s total, including production costs, amounted to SEK65.59 billion ($10.06 billion)—a decline of 2.4% compared with 2012. Ad spending alone—excluding marketing and production—fell 2.1%.
As in most recent years, print media fared badly. Ad spending on daily newspapers dropped 13.4%, and magazines saw a 14.5% decline. Television just held its own, posting a 0.1% gain, according to IRM. Read the rest at eMarketer.