Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Archives for May 5, 2014
Before Facebook arrived in Germany in 2008, the leading social site was the homegrown community schülerVZ, attracting 45% of internet users ages 12 to 19.
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.