Small businesses and non-profits participating in the survey are clearly most interested (of the options listed) in optimizing the efficiency of their campaigns: their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run. The study also finds that 8 in 10 respondents have adopted multi-channel programs, with three-quarters of those seeing gains from the programs, most commonly in the form of increased customer engagement. Separately, a study from Manta and Dell indicates that small businesses owners feel that social and mobile are the most promising technologies for their businesses.
The Constant Contact data was compiled from a survey administered in March 2014 to 1,305 participants in the Constant Contact Small Biz Council – a research panel of US small businesses and nonprofits recruited from the Constant Contact customer base.
Manta polled 3,025 small business owners between March 24, 2014 – March 27, 2014 via an online survey of Manta.com members. The margin of error is +/-1.78 percentage points. Source: Constant Contact