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Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]

Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]

According to Adobe’s analysis of organic Facebook activity by day of the week, Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%). Also, the largest share of comments (17%), likes (16%) and shares (16%) occurred on Fridays. The results are based on 226 billion Facebook post impressions tracked during Q1. Source: Adobe [PDF]

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