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Home » May 2014 » Articles for May 2, 2014

Archives for May 2, 2014

Social Traffic Referral Trends, October 2012-March 2014 [CHART]

Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.

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May 2, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Facebook, Google, LinkedIn, Photo Sharing, Pinterest, Reddit, Statistics, StumbleUpon, Twitter, Website Traffic, YouTube

Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]

Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).

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May 2, 2014 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Engagement, Facebook, Statistics

Top Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]

Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.

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May 2, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Chart, Nonprofit Marketing, Small Businesses, Statistics

Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]

Of the 20 million mobile gamers in the UK, almost half were female.

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May 2, 2014 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Email Marketing, Generation X, Generations, International, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Silent Generation, Social Media Marketing, Video Games, Video Marketing, Visual Communications Tagged With: eBooks, eRreaders, Gamers, Gender, Men, Mobile Email, Mobile Games, Mobile Gaming, Mobile Music, Mobile Social, Mobile Video, Music Marketing, Photo Sharing, Statistics, Table, Tablets, United Kingdom, Women

Demographic Profile Of UK Mobile Gamers, September 2013 [CHART]

One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.

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May 2, 2014 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, International, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Silent Generation, Video Games Tagged With: Chart, Gamers, Gaming, Gender, Men, Mobile Games, Mobile Gaming, Statistics, United Kingdom, Women

US Teens’ Restaurant Preferences, April 2014 [CHART]

Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).

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May 2, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Chart, Restaurant Marketing, Statistics, Teen Marketing

US Teen Spending By Category, April 2014 [CHART]

Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.

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May 2, 2014 By David Erickson
Filed Under: Consumer Behavior, Consumer Spending, Event Marketing, Generations, Millennials, Video Games Tagged With: Apparel Marketing, Automotive Marketing, Book Marketing, Chart, Consumer Electronics Marketing, Food Marketing, Furniture Marketing, Magazine Marketing, Magazines, Movie Marketing, Music Marketing, Personal Care Marketing, Retail Marketing, Statistics, Teen Marketing, Video Game Marketing

Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.

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May 2, 2014 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Magazines, Mobile Social, Mobile Video, Newspapers, Print, Radio, Statistics, Table, Television

US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]

Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.

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May 2, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, Display Advertising, Internet Advertising, Magazine Advertising, Marketing Budgets, Mobile Advertising, Mobile Marketing, Newspaper Advertising, Online Advertising, Online Behavior, Print Advertising, Radio Advertising, Television Advertising Tagged With: Statistics, Table

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