Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
Archives for May 2, 2014
Facebook Brand Posts Engagement By Day Of The Week, Q1 2014 [CHART]
Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).
Top Marketing Concerns For Small Businesses & Nonprofits, April 2014 [CHART]
Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.
Mobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Demographic Profile Of UK Mobile Gamers, September 2013 [CHART]
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
US Teens’ Restaurant Preferences, April 2014 [CHART]
Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).
US Teen Spending By Category, April 2014 [CHART]
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
US Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]
Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.