Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
Archives for May 2, 2014
Friday boasted the largest share (15.7%) of Facebook brand post impressions during Q1, as well as the highest engagement rate (3.3%) and share of brand post video plays (24.7%).
Their top-stated concerns are making their marketing dollars go further and selecting the best campaigns to run.
Of the 20 million mobile gamers in the UK, almost half were female.
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Teens in general tend to have limited budgets. As a result, quick-service restaurants were their dining locations of choice (43% of respondents).
Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.