One-quarter of global client marketers this year planning to reallocate existing budgets into digital, down from 39% last year.
Archives for May 1, 2014
Some 18.1% of US households with Netflix or Hulu accounts were cord-cutters last year, a rate almost three times the 6.5% national average.
Pay-TV households who stream TV series are actually less likely to cancel their pay-TV subscriptions than those who don’t stream.
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Content marketing is so widespread in the UK that in January 2013, 88% of marketers said they were already using it to increase their appeal to consumers.
Circulars and newspapers were still where most US shoppers looked for coupons.
US shoppers were most likely to use smartphones in 2014 for coupons and to see weekly sales.