Sixty percent of executives said that an email newsletter is one of the first three sources they turn to in the mornings for news.
Archives for May 2014
July 2013 polling conducted by ARIS for BITKOM found that only 29% of internet users in Germany ages 14 and older felt their online information was safe,
38% of German web users had suffered some kind of cyberattack in the previous 12 months.
Mobile spending will make up 35.5% of the US travel sector’s $4.15 billion in digital ad investments in 2014 as travel marketers make changes to deal with high mobile device usage.
Nearly three-quarters of the US travel industry’s digital spending in 2014 will be devoted to direct-response objectives, as opposed to branding efforts.
In 2014, the majority of the US travel industry’s digital ad spending will come from a handful of online travel agencies.
CPG’s share of spending on mobile is on the low end—just 7.9% of total mobile spending—compared with other industries such as retail, financial services and automotive.
US digital ad spending on branding will make up 65% of total budgets vs. 35% for direct response.
US CPG and consumer products industry’s advertising spending on digital media will hit $4.20 billion in 2014.
Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.