Small-business decision-makers stressed the fact that businesses of this size were owner-operated and accountable.
Archives for April 29, 2014
Focus on the customer was the top characteristic cited by consumers.
US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses.
Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.
Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.
Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
In North America, the average click-through rate (CTR) for standard banners slipped from 0.1% to 0.08%, while flash rich media CTRs jumped from 0.14% to 0.25%.
Spending is up (particularly on mobile), as are click-through rates.
Industry revenues grew by 4.8% year-over-year (3.8% when adjusted for inflation) to reach $26.9 billion, the highest total since 2008 ($29.2 billion, adjusted for inflation in 2013 dollars).