US Local vs. National Mobile Ad Spending, 2013-2018 [CHART]

US Local vs. National Mobile Ad Spending, 2013-2018 [CHART]

Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending. According to the source, the largest LBS segment was social networking and entertainment in terms of revenues. Mapping and navigation claimed the second-largest amount of revenues, and local search ranked third. Read the rest at eMarketer.