Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]

Primary Source For Product Listing Ads Budget, Q1 2014 [CHART]

That most marketers are simply moving ad dollars from regular paid search to PLAs is likely why IgnitionOne cited Google’s Enhanced Campaigns, not PLAs, as the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014. Read the rest at eMarketer.

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