The mobile location-based services (LBS) market is picking up speed, with 60% of mobile users now accessing LBS at least monthly. As a result, revenues are growing, according to a recent forecast from Berg Insight, which estimated that LBS revenues in North America would grow from $1.8 billion in 2013 to $3.8 billion in 2018.
BIA/Kelsey forecast far greater growth in mobile local ad spending in the US alone, predicting this would hit $15.74 billion in 2018, from $2.87 billion in 2013. It is important to note that both sources defined mobile local somewhat differently. Read the rest at eMarketer.