The vast majority of Americans usually watch TV programming the old-fashioned way: live on TV.
Archives for April 25, 2014
Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.
About 7 in 10 search marketers feel that it will be more important this year to understand the correlation between social sharing of pages and ranking for those pages.
The proportion of UK firms with big data initiatives was expected to reach 29% in 2017, compared with 20% in 2013.
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.
60% of mobile users now accessing LBS at least monthly.
65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies.
Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.