Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources, according tothe 10th annual Techsurvey from Jacobs Media. That mirrors a similar shift in TV content viewing on alternative sources, and is being driven by younger core radio listeners, who are more apt to use digital platforms to listen to broadcast radio. Even so, only about 1 in 6 respondents agree that Pandora and other such services will eventually replace listening to FM radio for music.
That sentiment is not much higher among the youngest age group; only about 1 in 5 (21.5%) of listeners aged 18-29 share it. Read the rest at MarketingCharts.