Google’s Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

Google's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]

Marketers are finding more success with Google’s Product Listing Ads (PLAs) than other types of paid search. In Q1 2014 data from Kenshoo, 69% of search marketing professionals worldwide rated the performance of PLAs as at least slightly better than paid search, with more than one-quarter of that group saying they were much better.

The search giant is seeing a shift in revenue sources as a result of this success: 62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead. Read the rest at eMarketer.

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