62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Archives for April 24, 2014
On average, Flurry says a user launches an app 10 times a day.
iPad sales were surprisingly bad. They totally missed analyst expectations and were down 16% on a year-over-year basis.
Pinterest is way more important than Twitter or Reddit for referral traffic.
American consumers don’t feel that their relationships with businesses are improving.
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.
Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.
While the rate of cord-cutting slowed last year, cable companies shed almost 2 million pay-TV subscribers while adding more than 2 million broadband internet subscribers.
In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.