What’s the top reason US mobile device users will sign up with a brand to receive mobile marketing messages? Deal-seeking, of course—in November 2013 research from Responsys, the No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
Offering discounts will do more than get mobile users on your opt-in list, though. It’s also the primary driver of actions taken after seeing mobile marketing messages, according to the same research. Read the rest at eMarketer.