Nearly one-third (31%) of Spanish mobile users said they liked ads on TV, with the percentages for laptops and smartphones at 19% and 14%, respectively.
Archives for April 23, 2014
In France, 23% said they reacted favorably to ads on TV, while only 10% were well disposed to ads on their smartphones, and 9% welcomed ads on their laptops.
While clickthrough rates for such ads in 2013 were much lower than those for HTML5 polite video and in-stream video, at 0.17%, 0.39% and 0.60%, respectively, interactive videos did just what they set out to do: Engage those who did view them.
Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer.
The No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all.
The 30-49 and 50-64 age groups appear to be among the most afflicted; 1 in 5 online adults in each group reported having their data stolen.
Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.
Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.