Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]

Devices UK Consumers Use Along The Path To Purchase, September 2013 [TABLE]

As smartphones and tablets proliferate across the UK, they’ve prompted a massive increase in mobile shopping activities, according to a new eMarketer report, “UK Key Digital Trends for 2014: Mobile Usage, Big Data and Ad-Buying Options Influencing Digital Ecosystem.”

For example, mobile’s share of UK retail website visits rose from 24.0% to 45.0% between Q4 2012 and Q4 2013, according to the “Quarterly Benchmarking Index” from the Interactive Media in Retail Group and Capgemini.  Read the rest at eMarketer.

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