That mobile has seen such a fillip is no great surprise. Mcommerce is a big deal in the UK: A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month. This was more than double the proportion who did so in Germany. Having a mobile sales presence is clearly becoming increasingly important, as, of course, is having a presence across numerous other channels. Read the rest at eMarketer.