The 20% of TV content viewing time spent on alternative platforms is a significant step up from 13% last year, with the biggest change being for streaming to the TV set (10% this year, up from 5%).
Archives for April 21, 2014
TV-related searches on YouTube were up 54% during May-December 2013 over the comparable year-earlier period.
In 2013, just 34% of respondents felt that their channels were well integrated, down from 48% in 2011.
A February 2014 study by TNS commissioned by Google found that 32% of the entire UK population ages 16 and up made purchases on their smartphones each month.
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
Attracting customers, targeting business opportunities and finding work or new business was the top challenge among US small-business owners, cited by 21% of respondents.
The median organic reach of Facebook posts among Facebook pages worldwide fell from 16.0% in February 2012 to 6.5% in March 2014.
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.