Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
Archives for April 18, 2014
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Online spending on media such as books, music and video will continue to increase at the fastest rate.
Total US retail sales are expected to hit $4.732 trillion this year, with eCommerce sales reaching a greater-than-ever share of the total.
Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.
Together, African-Americans (9%) and Hispanics (11.3%) combined to account for one-fifth of national discretionary spending during the Fall of 2013.
Rich media click-through and interaction rates were higher when including video.
Despite online video ad views (desktop/notebook only) falling during the first couple of months of the year, the February total (24.6 billion) remains significantly above the year-earlier period (9.9 billion).
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.