Some 52% of “social sharing actions” – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year, reveals ShareThis in a new report. Mobile took the lead on the back of a quarter-over-quarter growth rate in sharing that was more than twice as high as desktop’s (28% vs. 11%). While the iPhone (25%) remained the top mobile device used for sharing, Android smartphones (17%) narrowed the gap.
ShareThis had previously indicated that social sharing behavior was more prevalent on mobiles than on desktops, but this is the first release to state that mobile has overtaken desktop in sharing volume. Read the rest at MarketingCharts.