Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Archives for April 17, 2014
Among brand advertisers in North America, digital video’s ability to target specific consumers was one of its greatest advantages.
Video advertising platform Videology reported that its consumer goods clients in the US were ahead of other verticals in Q4 2013 in serving digital video ads.
In 2013, retail mCommerce—which includes products and services ordered on mobile devices, including tablets—increased 70.0% to reach $42.13 billion.
eCommerce still represents a small portion of overall retail sales—a mere 5.8% last year.
In 2013, retail represented 27.0% of nominal US gross domestic product (GDP), up from 26.8% in 2012.
Total retail sales in the US topped $4.53 trillion in 2013, and ecommerce accounted for a significant portion of that growth, up 16.9% in 2013.
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.