US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Archives for April 16, 2014
Walmart is not only North America’s most valuable brand, it’s the world’s.
Open rates have been trending up, while click rates are moving in the opposite direction.
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
82% of European companies either already used big data or planned to do so within the next three years.
Cisco Systems estimated that mobile traffic on wearables would grow 342.3% to hit 345 MB per month in 2018.
Wearable device connections were expected to rise from 22 million in 2013 to 177 million in 2018—a jump of more than 704.5%.